What is Essential is to Be of Service

Written by Jerry on . Posted in Uncategorized

When our governor announced the shelter-in-place/business closures a few months back it was quite the game-changer for everybody on every conceivable front. For us here at Ashland Electric Bikes it was warmly validating to see bike shops designated as essential service providers. It was an affirmation of what I’ve been promoting for 13+ years now – that bikes are a legitimate transportation alternative for many in these changing times. So, although the wheels, as they say, are threatening to come off the economy, we are doing our part to keep the bicycle variety rolling.

In fact, globally, the sales of all types of bicycles is exploding. For many, it’s a way to avoid the crowded conditions of public transportation in big cities. For others, especially in our region, it’s a way to get outside, get fresh air and exercise, and help cultivate a greater level of sanity in these challenging times. Couples and families are enjoying outdoor quality time together in ways that they never seemed to be able to find the time for before. Who could have ever imagined that a global health crisis is what it would take for people everywhere to slow down to a bicycle’s pace way of being and moving. To that, I say wholeheartedly, “Welcome to my world!”

So, as we have more and more conversations about the way forward after this global pause, I hope the majority desire is to retain a degree of this current slower pace as well as the renewed appreciation of the many people who keep the flow of essential goods and services going. There’s newfound respect (it’s been a long time coming) for what’s truly important in life and for those who really, daily, tangibly make it happen. Let us all find more ways to be of greater service to our fellow brothers and sisters under the sun. That’s the wheel-of-life on which I choose to ride.

Reflections on the Future of the Past in the Now

Written by Jerry on . Posted in Uncategorized

As winter continues here in southern Oregon I find my thoughts fast forwarding to the warmer brighter days ahead. Time at the bike show in San Diego some weeks back helped ramp up my summertime desire as well. I was able to secure some great new products and double down on our existing successful offerings. 2020 will be (and is already starting off to be) our greatest season yet.

The bikes and accessories are all very exciting, the team here at the shop is the most solid ever, and I’ve personally discovered a renewed sense of enthusiasm for all things electric bike shop-related. It helps immensely to see the growing interest nationwide in electric bikes and their place in a new vision of transportation. Individuals, businesses, and municipalities are all climbing onto the saddle of this two-wheeled revolution. Thank goodness for that – at last.

Twelve years ago when I had my first ebike experience, it was followed by a somewhat naive, certainly optimistic, epiphany-esque moment wherein I was sure that this “whole ebike thing” was going to explode any day now. I dove in heart first and it’s been full steam ahead ever since. So, it’s deeply satisfying, as we begin our 13th season here at AEB, to see more of the community/region/nation joining in the fun. In these times, uplifting stories are a well needed contrast to all the rest, and the rise of the bicycle as more than just a toy is a welcome newsworthy event.

So, you can expect more from us as we help support this forward motion of kinder gentler mobility. New bikes and support products, greater community involvement, OLLI classes, local school projects participation, electric bike tours; all of these and more are on the books or already in play. It feels good to finally be in line with the times (regardless of who got here first!). It’s Now, we are Here, and the wheels will keep on turning. Thanks for all your participation – past, present and future!

Autumn is Here!

Written by Jerry on . Posted in Uncategorized

Well, almost. We’re happy to have the summer warmth hang on as long as possible, but things are definitely beginning to shift as they always do into the shorter days of Fall. Enjoy a smattering of e-bike related treats in our September newsletter. See you out on the roads, paths, and trails.

September 2019 Newsletter

Give Yourself a Brain Boost

Written by Jerry on . Posted in Uncategorized

Are you wondering if riding an electric bike really delivers any sort of health benefits? After all, it’s ‘cheating’ according to some, right? Not at all! Electric bikes may give the same brain boost as pedal-powered bikes do to older people. Cyclists using e-bikes between ages of 50 and 83 got better cognitive and mental health benefits than on pedal bikes, according to a recent study.

For the study, some cyclists rode e-bikes three times a week for 30 minutes over eight weeks. Other participants rode pedal-powered bikes for the same periods. The cyclists on the e-bikes spent 28% of their rides in the lowest power setting and 15% with the motor turned off, the researchers say.

“It is really encouraging that this research suggests older adults’ cognitive function, particularly what we call executive function as well as processing speed, could be improved by cycling in the natural/urban environment, even when that was on an electrically assisted e-bike,” Louise-Ann Leyland, a researcher at University College London and study author, said in a news release.

“We had thought that those who used traditional, pedal-only powered bikes would have the greatest brain and mental health boost, as they would be giving their cardiovascular systems the biggest workout,” said Carien Van Reekum, a professor of psychology at the University of Reading.

“Instead, people who used e-bikes told us that they felt more confident in completing the requested activity of three 30-minute rides a week for eight weeks, compared to pedal bikers. The fact that the group was able to get outside on a bike, even without much physical exertion, is likely to make people feel mentally better.”

So, as it turns out (this is something we at AEB have known for a decade now), riding an ebike is one of those rare instances when you really can have your cake and eat it too! Now you can tackle those tough hills with relative ease, still get plenty of healthful benefits, AND have a jolly good time all the while. What’s not to like about that?!

The Maturing of the Industry

Written by Jerry on . Posted in Uncategorized

Its another stormy day here in Ashland; March is doing its “in-like-a-lion…” thing again, so its a quiet day at the shop. I’m taking the opportunity to catch up on marketing projects, website updates, and taking stock of just what we’ve created with the support of our community. This job has great rewards!

 

Seeing the smiles on the faces of new electric bike owners as they step into (or onto, to be precise) a new chapter in their lifestyle choices brings me great joy. People coming together in the name of fun and health and greater harmony with their natural surroundings is always a rewarding endeavor. What might seem like simple or even trite changes in our daily habits can sometimes surprise us with their actual significance, and its fun to witness that process again and again. Besides that, there’s the piece of this picture where I get to play with cool new stuff all the time!

As e-bikes gain in popularity worldwide more companies are investing greater resources into refining the product. There’s an amazing evolution of innovation and features finding their way into ebikes comparable to what we’ve come to expect from car makers and motorcycle companies. More and more of the big name players are entering the scene all the time – GM, Ford, VW, BMW, KTM, Yamaha – the list goes on and on.

Yuba Spicy Curry Bosch electric bike

The biggest changes we’re seeing with e-bikes are in the realm of connectivity via the internet. Diagnostics can now be performed that rival much of what you get at your best auto repair centers. Upgrades and downloads can be pushed from manufacturers to their bikes via a computer hook-up or in some cases via the ‘cloud’. Smart phone integration for enhanced user control is also showing up on more bikes.

Motors are more durable and efficient, electronics become more solid and trouble-free, and battery technology, of course, advances every season. Its such an exciting time to be alive and participating, via our spending dollars, in the progression toward healthier more sustainable ways to be and move about in the world around us. If you think that bikes are merely toys and electric bikes are just the latest fad, think again. They’re so much more than that. They represent the two-wheeled aspect of the revolution that’s sweeping (and rolling) across the face of our planet. More and more people are waking up to the fact that we need to come into much greater harmony with the natural world around us. Come join the movement; your children and their children will thank you!

Testimonials

My husband has bad knees which prevented him from bike riding with me, so we decided to get him an electric bike. Jerry was very knowledgeable, helping us pick the one that would work best for his needs.... Read More

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