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Where Do We Go From Here?

Written by Jerry on . Posted in Uncategorized

Based on the 1st quarter of this year 2021 is going to be another one for the record books here at the shop. It is such a delight to see bicycles finally getting their due in the US. Too bad it took a global crisis for it to happen. Nevertheless, scores of new people are embracing bicycling and that’s a global win-win! The story told by so many as to their decision to get onto two wheels, in many cases, has gone something like this: Initially there was fear of falling prey to the coronavirus due to an honest assessment of one’s personal state of health or lack thereof. It’s clear that the least healthy among us have been the most at risk. That state of fear was crippling for so many in countless ways.

Thankfully, the next step was the process of catalyzing the fear, which can far too easily become more deadly than the virus itself, into an affirmative action plan with increased health and overall well being at its core. Enter the time proven benefits of bicycling. Not only does biking positively impact your physical fitness at every level but it also has been a godsend in balancing the myriad other psycho/mental/emotional challenges that lock downs, loss of social activities, isolation, etc. have heaped upon the masses. There has, it seems, been a shocking lack of humanness in our collective strategies to “save humanity”. That comment, and the ensuing conversations around it, will keep us engaged in lively debate for quite some time to come. No doubt about it.

Newcomers have embraced biking and now all the expected advantages of that decision are being felt by so many. The groundswell of interest is gaining momentum by the day and the people continue to feel better.

So, now that an end to this crisis is at least beginning to be discussed, how will we proceed? My musings tend, as they always do, to the general more than the specific. I hope to see more emphasis placed on our personal sovereignty and innate sensibilities to ascertain what is the best path for us to follow. The rampant surrender to the word of external authority figures and groups, all of which ultimately lean in favor of their own agendas, is a dangerous direction to pursue. A return to greater personal agency and responsibility is needed now more than ever. The inherent wisdom within each of us that can recognize what is life-affirming and what is not needs to return to the center of all our choices, big and small.

 

These are the days of dangerous opportunity. May we choose well. Breathe deeply, smile often, and keep on riding!



Here We Go Again

Written by Jerry on . Posted in Uncategorized

 

 

Last year was a wild and heady ride here at the shop as we broke all previous records. Interest in all bikes in general and in electric bikes specifically has skyrocketed. The myriad benefits of biking are finally getting the attention they’ve deserved for so very long. We’re thrilled about it and, as the beginning of this year has shown us, 2021 will be another one for the record books. New inventory is rolling in weekly and should continue throughout the year with far less scarcity than I know many shops are experiencing. Different companies have different production models in place and I’m thankful that our brands are doing better than others.

This year’s bikes and accessories are all very exciting, the team here at the shop is the most solid ever, and I’ve personally discovered a renewed sense of enthusiasm for all things electric bike shop-related. It helps immensely to see the growing interest nationwide in electric bikes and their place in a new vision of transportation. Individuals, businesses, and municipalities are all climbing onto the saddle of this two-wheeled revolution. Thank goodness for that – at last.

Thirteen years ago when I had my first ebike experience, it was followed by an optimistic, epiphany-esque moment wherein I was sure that this “whole ebike thing” was going to explode any day now. I dove in heart first and it’s been full steam ahead ever since. So, it’s deeply satisfying, as we begin our 14th season here at AEB, to see more of the community/region/nation joining in the fun. In these times, uplifting stories are a well needed contrast to all the rest, and the rise of the bicycle as more than just a toy is a welcome newsworthy event.

We, of course, hope to see more of society reopening as the year unfolds. Specifics around all of that remain yet to be seen but, no doubt, are coming. In the meantime, it’s Now, we are Here, and the wheels will keep on turning. Thanks for all your participation – past, present and future!

What is Essential is to Be of Service

Written by Jerry on . Posted in Uncategorized

When our governor announced the shelter-in-place/business closures a few months back it was quite the game-changer for everybody on every conceivable front. For us here at Ashland Electric Bikes it was warmly validating to see bike shops designated as essential service providers. It was an affirmation of what I’ve been promoting for 13+ years now – that bikes are a legitimate transportation alternative for many in these changing times. So, although the wheels, as they say, are threatening to come off the economy, we are doing our part to keep the bicycle variety rolling.

In fact, globally, the sales of all types of bicycles is exploding. For many, it’s a way to avoid the crowded conditions of public transportation in big cities. For others, especially in our region, it’s a way to get outside, get fresh air and exercise, and help cultivate a greater level of sanity in these challenging times. Couples and families are enjoying outdoor quality time together in ways that they never seemed to be able to find the time for before. Who could have ever imagined that a global health crisis is what it would take for people everywhere to slow down to a bicycle’s pace way of being and moving. To that, I say wholeheartedly, “Welcome to my world!”

So, as we have more and more conversations about the way forward after this global pause, I hope the majority desire is to retain a degree of this current slower pace as well as the renewed appreciation of the many people who keep the flow of essential goods and services going. There’s newfound respect (it’s been a long time coming) for what’s truly important in life and for those who really, daily, tangibly make it happen. Let us all find more ways to be of greater service to our fellow brothers and sisters under the sun. That’s the wheel-of-life on which I choose to ride.

Reflections on the Future of the Past in the Now

Written by Jerry on . Posted in Uncategorized

As winter continues here in southern Oregon I find my thoughts fast forwarding to the warmer brighter days ahead. Time at the bike show in San Diego some weeks back helped ramp up my summertime desire as well. I was able to secure some great new products and double down on our existing successful offerings. 2020 will be (and is already starting off to be) our greatest season yet.

The bikes and accessories are all very exciting, the team here at the shop is the most solid ever, and I’ve personally discovered a renewed sense of enthusiasm for all things electric bike shop-related. It helps immensely to see the growing interest nationwide in electric bikes and their place in a new vision of transportation. Individuals, businesses, and municipalities are all climbing onto the saddle of this two-wheeled revolution. Thank goodness for that – at last.

Twelve years ago when I had my first ebike experience, it was followed by a somewhat naive, certainly optimistic, epiphany-esque moment wherein I was sure that this “whole ebike thing” was going to explode any day now. I dove in heart first and it’s been full steam ahead ever since. So, it’s deeply satisfying, as we begin our 13th season here at AEB, to see more of the community/region/nation joining in the fun. In these times, uplifting stories are a well needed contrast to all the rest, and the rise of the bicycle as more than just a toy is a welcome newsworthy event.

So, you can expect more from us as we help support this forward motion of kinder gentler mobility. New bikes and support products, greater community involvement, OLLI classes, local school projects participation, electric bike tours; all of these and more are on the books or already in play. It feels good to finally be in line with the times (regardless of who got here first!). It’s Now, we are Here, and the wheels will keep on turning. Thanks for all your participation – past, present and future!

Testimonials

My husband has bad knees which prevented him from bike riding with me, so we decided to get him an electric bike. Jerry was very knowledgeable, helping us pick the one that would work best for his needs.... Read More

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